Our Courses
Explore all digital marketing courses from beginners to pro level
We offer Popular Courses in
Digital Marketing
Our courses are designed to meet the industry demands and suitable for all freshers, freelancers, students, housewives, Business owners, Marketing or Non-Marketing, Technical or Non-Technical background individuals and all those who have desire to learn & grow.
SHORT TERM COURSES - ENROLL TODAY
DIPLOMA COURSES - ENROLL TODAY
Fundamentals of Digital Marketing
Fundamentals of Digital Marketing
(Beginner-friendly, focuses on core concepts and practical basics)
Duration: 4 to 6 weeks
Format: 5 sessions per week
Why: This is an entry-level program, so shorter duration keeps students engaged while covering all basics.
Suitable For:
- Students (12th pass or above) who want to start a career in digital marketing.
- Small business owners, shopkeepers, and entrepreneurs wanting to take their business online.
- Freelancers who want to learn the basics of online promotion.
- Job seekers exploring entry-level digital marketing roles.
Minimum Educational Background:
- Intermediate (any stream).
- Basic computer knowledge (MS Office, Internet, Email).
- Good communication skills in English or local language.
👉 Why: This level is about building awareness and confidence. No prior marketing or technical skills needed.
- Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Scope & Career Opportunities
- Key Channels in Digital Marketing
- Website Fundamentals
- What is a Website & How It Works
- Domain, Hosting & CMS Basics (WordPress Overview)
- Understanding User Experience (UX) & Navigation
- Search Engine Basics
- How Search Engines Work
- Introduction to SEO
- Keywords & Search Intent
- Search Engine Optimization (SEO) – Fundamentals
- On-Page SEO Basics (Meta tags, headings, alt text)
- Off-Page SEO Basics (Backlinks intro)
- Technical SEO Essentials (Crawling & Indexing Basics)
- Google Business Profile (Local SEO)
- Setting up & Optimizing a Business Profile
- Reviews & Local Ranking Factors
- Search Engine Marketing (SEM) – Basics
- Introduction to Google Ads
- Campaign Structure (Campaign → Ad Group → Ads)
- Types of Ads (Search, Display, Video – overview)
- Social Media Marketing (SMM) – Basics
- Introduction to Platforms (FB, Instagram, LinkedIn, Twitter)
- Organic vs Paid Social Media
- Content Strategy Basics
- Content Marketing Fundamentals
- Role of Content in Digital Marketing
- Content Formats (Blog, Video, Infographic, Social Posts)
- Basics of Copywriting & Storytelling
- Email Marketing Basics
- What is Email Marketing?
- Types of Campaigns (Promotional, Transactional, Drip)
- Tools Overview (Mailchimp, etc.)
- Digital Marketing Tools Overview
- Google Analytics (Intro)
- Google Tag Manager (Intro)
- Canva – Basic Design Tools
- Digital Marketing Strategy – Beginner Level
- Marketing Funnel (Awareness → Consideration → Conversion)
- Setting Simple Campaign Goals
- Tracking Results
- Career Opportunities & Freelancing Basics
- Digital Marketing Job Roles
- Freelancing Platforms Overview
- Building Your Portfolio
🎯 Outcomes & Benefits:
- Gain a clear understanding of digital marketing basics (SEO, SEM, SMM, Email, Content).
- Learn to set up a basic website/blog using WordPress.
- Ability to optimize a Google Business Profile for local visibility.
- Understand how search engines work & apply basic SEO techniques.
- Get confidence in creating social media content and running simple posts.
- Ability to analyze basic website traffic using Google Analytics (Intro).
- Build a foundation to choose a career path (SEO, Paid Ads, Content, Social Media).
👉 Benefit: Students can start freelancing with small projects, manage their own small business presence online, or step into internships confidently.
Diploma in Digital Marketing
Diploma in Digital Marketing (Intermediate Level)
(More practical, hands-on execution, campaign building, analytics, and strategy)
Duration: 2 to 3 months
Format: 4 sessions per week
Why: Students need enough time to practice hands-on campaigns, build websites, run ads, and analyze results.
Suitable For:
- Graduates (any stream) aiming for a career in digital marketing.
- Working professionals from sales, marketing, IT, or media wanting to switch careers.
- Entrepreneurs looking to scale their business with online campaigns.
- Freelancers who want to start taking paid client projects.
Minimum Educational Background:
- Bachelor’s Degree (any discipline – B.Com, BBA, B.Tech, BA, etc.).
- Comfortable with computers, internet research, and social media usage.
- Basic understanding of marketing concepts is an added advantage (not compulsory).
👉 Why: This course focuses on execution – students need maturity and discipline to run live projects & analyze data.
Modules
- Website Planning & WordPress Development
- Setting up WordPress for business
- Plugins, themes, and optimization
- Landing page design for conversions
- Search Engine Optimization (SEO) – In Depth
- Advanced keyword research (tools: SEMrush, Ahrefs, Ubersuggest)
- Content optimization strategies
- Link building methods
- Technical SEO (site speed, schema, sitemaps, robots.txt)
- Google Business Profile (Local SEO) Advanced
- Local ranking factors in depth
- Citations & directory submissions
- Handling reviews & Q&A strategy
- Search Engine Marketing (SEM) – Execution
- Google Ads Campaign Creation
- Keyword Match Types & Negative Keywords
- Conversion Tracking Setup
- Display Ads, Video Ads, Shopping Ads
- Social Media Marketing (SMM) – Execution
- Creating social media calendars
- Paid Advertising (FB Ads Manager, LinkedIn Ads, Instagram Ads)
- Audience Targeting & Retargeting
- Analytics & Reporting
- Content Marketing – Strategy & Tools
- Blogging & SEO content writing
- Video marketing (YouTube SEO)
- Content repurposing strategies
- Tools: Canva, Grammarly, (AI content tools overview)
- Email Marketing – Advanced
- Building email lists (opt-ins, lead magnets)
- Segmentation & Personalization
- Automation flows (welcome, cart abandonment, drip campaigns)
- A/B Testing for higher conversions
- E-Commerce Marketing
- WooCommerce setup
- Running Google Shopping Ads
- Retargeting for cart abandonment
- Payment gateway integration basics
- Google Analytics 4 (GA4) & Tracking
- Setting up GA4
- Understanding user behavior metrics
- Event & conversion tracking
- Custom dashboards
- Online Reputation Management (ORM)
- Monitoring brand mentions
- Handling negative reviews
- Social listening tools
- Digital Marketing Strategy & Case Studies
- Funnel building (Awareness → Nurture → Conversion → Retain)
- Integrated campaigns across channels
- Industry case studies (E-commerce, Education, Service business)
🎯 Outcomes & Benefits:
- Ability to plan, create, and run digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
- Hands-on experience in SEO execution (keyword research, on-page, off-page, technical).
- Manage business websites & landing pages for better conversions.
- Create and schedule content marketing campaigns (blogs, social media, video).
- Design and execute email marketing campaigns with automation.
- Learn E-commerce marketing ( WooCommerce, Google Shopping Ads).
- Use analytics tools (GA4, Tag Manager) to track performance and ROI.
- Build a portfolio with 3–4 live projects (ads, SEO campaigns, website, social campaigns).
👉 Benefit: Students can confidently work as Digital Marketing Executives, Freelancers, or support businesses with real campaign execution.
Adv. Diploma in Digital Marketing
Advanced Diploma in Digital Marketing (Expert Level)
(High-level strategy, automation, scaling campaigns, growth marketing, and advanced analytics)
Duration: 4 to 6 months
Format: 3 sessions per week
Why: Advanced topics like automation, scaling, CRO, AI tools, and real client projects need more time for mastery.
Modules
- Growth Hacking & Advanced Strategies
- Growth marketing mindset
- Viral marketing techniques
- Funnel optimization for scale
- Advanced SEO & Analytics
- Advanced technical SEO (AMP, Core Web Vitals, site architecture)
- Voice search & AI-driven SEO
- SEO automation tools
- Paid Ads Mastery (Google Ads & Meta Ads)
- Advanced bidding strategies (Target CPA, ROAS, Smart Bidding)
- Multi-channel retargeting (Google + Meta + LinkedIn)
- Performance Max Campaigns
- Scaling ad campaigns profitably
- Social Media Mastery & Automation
- Advanced content frameworks (AIDA, PAS, storytelling)
- Social media automation tools
- Social commerce (Instagram shop, FB marketplace)
- Advanced LinkedIn B2B strategies
- Marketing Automation & CRM
- CRM tools
- Lead nurturing workflows
- Customer journey mapping
- Marketing + Sales alignment
- Conversion Rate Optimization (CRO)
- Heatmaps & user behavior analysis
- A/B Testing with Google Optimize / VWO
- Landing page optimization tactics
- Reducing CPA & maximizing ROI
- E-Commerce Advanced Marketing
- Scaling D2C brands
- AI-driven product recommendations
- Multi-channel E-commerce marketing
- Video & Podcast Marketing
- Advanced YouTube growth strategy
- Video ads optimization
- Podcasting for brand building
- AI & Digital Marketing Trends
- AI tools for copywriting, design, ad optimization
- Chatbots & conversational marketing
- Predictive analytics for campaigns
- Capstone Project & Portfolio
- Real-time client/project execution
- Creating a digital marketing plan end-to-end
- Portfolio building for jobs & freelancing
Suitable For:
- Marketing professionals aiming to move into managerial or leadership roles.
- Agency owners & freelancers looking to scale services and manage bigger budgets.
- Graduates / postgraduates who want to specialize in advanced strategies.
- Business owners who want end-to-end mastery for scaling nationally/internationally.
Minimum Educational Background:
- Graduate / Postgraduate (preferred: Business, IT, or Marketing background).
- Prior exposure to digital marketing (Fundamentals or Diploma level knowledge).
- Strong analytical mindset, comfortable with data, campaigns, and tools.
👉 Why: Advanced Diploma is career-focused & strategic – suitable for those serious about mastering digital marketing and handling large-scale projects or leadership roles.
🎯 Outcomes & Benefits:
- Ability to design & execute advanced marketing strategies across multiple platforms.
- Master SEO at scale (technical, automation, voice search, Core Web Vitals).
- Run high-budget ad campaigns with advanced bidding strategies (Target CPA, ROAS).
- Expertise in retargeting, Performance Max, and AI-driven advertising.
- Master marketing automation & CRM tools
- Improve ROI with Conversion Rate Optimization (CRO) techniques (A/B testing, heatmaps).
- Learn growth hacking strategies to rapidly scale businesses.
- Build and present a Capstone Project / Portfolio with real client-level execution.
- Prepared to lead teams, manage agencies, or scale personal freelancing into a business.
👉 Benefit: Students become Digital Marketing Specialists / Managers, capable of handling end-to-end marketing strategies, scaling businesses, or even launching their own agency.